HOW PERFORMANCE MARKETING IS SHAPING THE FUTURE OF DIGITAL ADVERTISING

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark

Just How to Decrease Mobile Application Churn With Performance Advertising And Marketing Software ProgramApplication spin is a critical service metric that gauges the percentage of customers that quit utilizing an app in an offered timeframe. A high price of spin can be a warning sign that customers are losing interest and turning to rival apps.